Concept App: Tesla Driverless Ride-Hailing
Initial Thoughts: Understand the core values of Tesla informed the design: move fast, do the impossible, think like owners, constantly innovate, reason from “first principles”. We are all in. Ride-sharing data in the US may help inform how many non-Tesla owners may adopt the service. The word GLIDE is emotional and evokes a notion of not needing energy to travel.
Possible Users/Early Adopters: Current Tesla owners. Millennial and Gen-Z populations may opt for a sustainable ride-hailing app. Two thirds of Americans give priority to renewable energy vs fossil fuels. Supporters of renewable energy may use GLIDE over fossil-fuel-based ride services
Design Considerations: Tesla builds products that connect deeply with their users and make them feel something. Mirror the minimalist www.tesla.com website. Give users the feel of gliding before their car arrives.
Frank & Oak Ecommerce Page Redesign
I brightened the page and made the carrots in the main picture easier to see
Original Ecommerce Page
Redesigned Ecommerce Page
Summit Accessibility Client: Icons
Summit Accessibility focuses on providing products and services to those living with disabilities.
Icons sourced from Noun Project, then put into circles to give them all the same visual size. Colors pulled from branding guideline.
GymTrack: Mobile UI Concept
The Prompt: Create a UI related to monitoring health or tracking various workout/training routines
Version One
Weekly View Screen
Version Two
Grocery Shopping Concept App Presentation





